The linguist Noam Chomsky has drawn up a list of "10 Strategies of manipulation" by the mass media.
1 - The strategy of distraction.
The main element of social control is the distraction of the strategy is to divert public attention from important issues and changes agreed by the political and economic elites using the technique the flood or the flood of distractions and continuous information insignificanti.La strategy of distraction is also essential to prevent the public interest in the essential knowledge in science, economics, psychology, neurobiology and cybernetics. "Divert public attention from real social problems, keep imprigionatada issues without real importance. Keep the public busy, busy, busy, without giving him time to think, always returning to the farm as other animals (cited in the text "Silent Weapons for Quiet Wars").
2 - Create the problem and then offer the solution.
This method is also called "problem - reaction - solution." This creates a problem, a "situation" that will produce a certain reaction in the public so that this is the reason of the measures that you wish to accept. For example: let a spill-or step up urban violence, or to organize bloody attacks to ensure that the public is to require security laws and policies at the expense of freedom. Or, create an economic crisis as a necessary evil in order to accept the reduction and dismantling of social rights of public services.
3 - The strategy of gradualism.
To accept an unacceptable degree, just apply it gradually dropped to a trickle for a while 'for consecutive years. This is the way in which social and economic conditions radically new (neoliberal) were imposed in the '80s and '90s: an idle state, privatization, precariousness, flexibility, mass unemployment, wages can no longer ensure decent incomes, so many changes that have caused a revolution if they had been applied only once.
4 - The strategy of delay.
Another way to accept an unpopular decision is to present it as "painful and necessary" at that time gaining the consent of the people for future application. It 's easier to accept a sacrifice of the immediate future. First, because the effort must not be done immediately. Second, because the people, the mass, always has a tendency to naively hope that "everything will be better tomorrow" and that the sacrifice required may be avoided. This will give people more time to get used the idea of \u200b\u200bchange and accept it with resignation when the time comes.
5 - Consult the people as children.
The majority of direct use to the public discourse, topics, characters, and a pitch particularly for children, often in a weak voice, as if the viewer were a creature of few years or a moron. The more you try to deceive the viewer, the more they tend to use a childish tone. Why? "If someone is addressing a person as if it had 12 years or less, then, due to suggestibility, this probably will tend to a response or a reaction to uncritical as that of a person 12 years or less (see "Silent Weapons for Quiet Wars").
6 - Use the emotional aspect of much reflection .
Harnessing emotion has a classic technique to cause a short circuit rational analysis and, finally, the critical sense of the individual. In addition, the use of emotional tone opens the door to the unconscious to implant or inject ideas, desires, fears and fears, compulsions, or to induce behavior ....
7 - Keep the people in ignorance and mediocrity.
Ensure that people are incapable of understanding the techniques and methods for its control and its slavery. "The quality of education given to the lower classes must be the poor and mediocre as possible so that the gap created by ignorance among the lower classes and upper classes is and remains impossible to be filled by inferior "(see" Silent Weapons for Quiet Wars ").
8 - Encourage the public to be in favor of mediocrity.
push the public to believe that it is fashionable to be stupid, vulgar and ignorant ...
9 - Strengthening the sense of guilt.
Pretend individual to be solely responsible for their misfortunes on him because of insufficient intelligence , skill or effort. In this way, instead of rebelling against the economic system, the individual devalued self and feels guilty, which in turn creates a state of depression, one of whose effects is the inhibition to act. And without action, there is no revolution!
10 - Getting to know people better than you know it.
50'anni In recent, rapid advances in science have created a growing gap between the knowledge of people and those they enjoy and use the ruling elites. Thanks to the biology, neurobiology and applied psychology, the "system" could benefit from an advanced understanding of the human being is physically and psychically. The system was able to meet the individual shared much better than he knows himself. This means that, in most cases, the system exerts greater control and more power over people, far greater than what people carry on itself.
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